Two hands holding a UX design for a mobile app for usability testing

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Advanced Usability Testing Tools for UX Research and Cognitive Analysis

a business landing page optimized with the help of EEG A/B testing

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Landing Page Optimization Beyond Traditional A/B Testing

A focus group of young consumers sits around a table in a bright, modern office

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Beyond Focus Groups: Better Ways to Understand Consumer Behavior

A man interacts with a wall of screens representing active user engagement

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A side-by side comparison of TV screening participants wearing EEG headsets at home and in a movie theater

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Audience Testing for Film and TV: Solving Measurement Challenges with EEG

A colorful, abstract image representing UX design informed by brain data resulting in higher ROI

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Using EEG for UX Research and Product Testing

A young man sits in a sun beam, looking up with his eyes closed and relaxing with guided box breathing while wearing Emotiv Brainwear EEG headphones

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A man in a tie stands next to a man in a button-up shirt who is wearing an EEG headset. They are looking at a laptop researching UX

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Two marketers, a man and woman in silhouette against an orange backfround, review the A/B test results from Emotiv Studio

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When A/B Testing Isn’t Enough: How to Improve Your Results with Deeper Insight

Two hands holding a UX design for a mobile app for usability testing

May 13, 2026

Advanced Usability Testing Tools for UX Research and Cognitive Analysis

a business landing page optimized with the help of EEG A/B testing

May 13, 2026

Landing Page Optimization Beyond Traditional A/B Testing

A focus group of young consumers sits around a table in a bright, modern office

May 8, 2026

Beyond Focus Groups: Better Ways to Understand Consumer Behavior

A man interacts with a wall of screens representing active user engagement

May 8, 2026

The Ultimate Guide to User Engagement Measurement

A side-by side comparison of TV screening participants wearing EEG headsets at home and in a movie theater

Apr 30, 2026

Audience Testing for Film and TV: Solving Measurement Challenges with EEG

A colorful, abstract image representing UX design informed by brain data resulting in higher ROI

Apr 30, 2026

Using EEG for UX Research and Product Testing

A young man sits in a sun beam, looking up with his eyes closed and relaxing with guided box breathing while wearing Emotiv Brainwear EEG headphones

Apr 27, 2026

How Cognitive Exercises Like Box Breathing Support Focus and Neuroplasticity

A man in a tie stands next to a man in a button-up shirt who is wearing an EEG headset. They are looking at a laptop researching UX

Apr 1, 2026

UX Research Tools vs Neuromarketing: Improve UX Testing with Real-Time Insight