Designed by EMOTIV's in-house team of neuroscientists and psychologists, EMOTIV's Performance Metrics are built with data collected using establish neuroscience paradigms that elicit a desired cognitive state, such as attention. Our team has collected hundreds of EEG data sets from participants in controlled neuroscience experiments using EMOTIV’s EPOC, Insight, and MN8 headsets. We use these data sets to train machine learning algorithms, translating complex EEG patterns into easy-to-understand measures of cognitive states.