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Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

Rami N. Khushabaa, Chelsea Wiseb, Sarath Kodagodaa, Jordan Louviereb, Barbara E. Kahnc, Claudia Townsend. Abstract Application of neuroscience methods to...

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Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking